The TC confirms the dates
Put an approval step before dates go on the calendar or anything reaches a client. The run waits, and carries on once the dates are approved or rejected.
Real Estate
No lead waits overnight. No deadline slips.
Lodol answers new enquiries within minutes, puts every contract date on the calendar and chases what's unsigned, across your inbox, your CRM, DocuSign and the number you already text from. Your CRM stays exactly where it is.
Free to start, no credit card. Not priced per agent or per lead, with unlimited seats.
- 9:41 PM
New emailEnquiry: Dana Kim asked about 14 Alder St - 9:42 PM
Generate a Claude responseRead her name, number, the listing and what she asked - 9:42 PM
Create a HubSpot contactContact created, with the listing in the notes - 9:42 PM
Send a text messageTexted her a link to book a viewing - 9:42 PM
Send a direct messageTold Sam, the agent on duty tonight - 10:00 PM
List bookingsShe booked Saturday, 11:00, so no reminder
Answered at 9:42 PM, a minute after she asked
Fits your team
Keep your CRM. Lodol runs what's around it.
No new CRM for your agents to learn, nothing to migrate. Lodol works between the inbox, the CRM, the calendar, e-signature and the phone, and hands people the moments that need them.
Leads come in
Portal and website enquiries read from the emails they already send you.
Leads get answered
A text with a booking link within minutes, and one follow-up if they don't book.
The CRM stays current
Contacts, notes and tasks written to the CRM your team already uses.
Contracts get tracked
Every date read from the agreement, confirmed by a person, put on the calendar.
The team hears first
The agent on duty and the TC told the moment something needs them.
940 apps and 11,056 actions in all, and a workflow can call any other tool’s API directly, so nothing has to move for Lodol to fit in.
Explore all integrationsReady to run
Start from one that already works.
Built and tested by our team for follow-up and client work. Open one, connect your apps, and it runs.
HourlyText new enquiries a booking link, then chase once
Texts each new Airtable enquiry your Cal.com booking link, sends one reminder if they still have not booked, then stops.
Checks for a booking before texting, chases exactly once, and every text carries an opt-out line.
Open this workflow
Every 15 minutesInbound lead SLA and nurture sweeper
Chases the leads your reps have not picked up, and works the not-now ones on a researched follow-up cadence.
Nudges the agent, then the manager, then returns the lead to the pool. Nobody is chased twice in a row.
Open this workflow
DailyVoice-note reminders for tomorrow's appointments
Emails each client booked for tomorrow a spoken reminder as an audio attachment, and never reminds the same booking twice.
The voice note never says a time or an address; the exact time travels in writing, copied from the booking.
Open this workflowHourlyWelcome new clients from their intake form
Writes a personalised welcome email from each new client intake row, asks you to approve it, then sends it or drafts it.
Nothing reaches a client until you approve it, and nobody is welcomed twice.
Open this workflow
WeeklyTrack a property market over time
Searches one property site each week, records the listings that are new to you, and logs how the record has changed.
A record, not advice: it never values a property or predicts a price, and an unstated price stays blank.
Open this workflowDailyIntroduce yourself to new CRM contacts
Drafts an introduction email to each new HubSpot contact, written from what your CRM already knows about them.
Never invents a meeting or a referral, and skips anyone you've already written to.
Open this workflowCompared
Lodol or a real estate platform?
Follow Up Boss, Lofty and Ylopo are where many teams keep their leads, and they are good at it. Here is how they compare with Lodol on what a team weighs.
| What a team asks |  Lodol | Follow Up Boss | Lofty | Ylopo |
|---|---|---|---|---|
| Price on the website | Yes. Free, or from $18 a month | Yes. $69 per user a month; Pro $499 a month | No. Request pricing | No. Quote on a demo |
| Unlimited seats | Yes. On every plan, including Free | No. Paid per user; Pro includes 10, Platform 30 | No. Priced by seat count | Yes. Any number of agents; priced by database size |
| Try it without a sales call | Yes. Free plan, no card | Yes. 14-day trial, no card | No. No free trial | No. Demo first |
| CRM and texting built in | Partly. Texts from your Twilio number; works with your CRM | Yes. Its own CRM, with texting built in | Yes. Its own Smart CRM, with texting | Partly. Keeps your CRM; its AI texts leads |
| Build your own automations | Yes. Any workflow, across all your apps | Partly. Action plans and automations, inside FUB | Partly. Smart plans and custom agents, inside Lofty | No. Done for you; nothing to build |
| Reads contracts and PDFs | Yes. AI steps read agreements, disclosures and reports | No. Not advertised | Yes. Extracts contract details | No. Not offered |
| A person checks before the AI acts | Yes. Any step waits for a person; every run traced | Yes. AI drafts; the agent sends | Partly. Autonomous, with hand-offs to agents | Partly. Autonomous, with live transfers |
If you're choosing a CRM or a lead engine, Follow Up Boss, Lofty and Ylopo are built for that. If you've got one and want the follow-up and the paperwork around it to run themselves, across the tools your team already uses, that is Lodol.
From each company’s own website, checked October 2026. Products change; if something here has, tell us and we will correct it.
In control
Nothing goes to a client on a guess.
A contract date, a repair request, a message to a client: any step can wait for the agent or TC who owns it. Every run leaves a record.
See exactly what happened
Every run is traced step by step, so when a client says they never heard back, you can see when they were texted and by which workflow.
Questions teams ask first
HubSpot, Pipedrive, Salesforce and Airtable are built in, along with Gmail, Outlook, DocuSign, Dropbox Sign, Google Calendar and Twilio. It reads the lead emails portals already send you, and if your CRM has an API, a workflow can call it directly.
Within minutes, day or night. A workflow texts them your booking link, adds them to your CRM and tells the agent on duty, so nobody waits until morning, and it sends one reminder if they haven't booked.
It texts through your own Twilio number, and can message on WhatsApp. You register your number and collect consent as you would for any texting tool; Lodol doesn't handle that for you. Voice is possible with services like Vapi, Retell AI and ElevenLabs, but you build and test it yourself.
Yes. AI steps read PDFs and images on your own model key, so a workflow can pull the price, earnest money and contingency dates from an agreement, or the major items from an inspection report. A person can confirm what was read before anything goes on the calendar or to a client.
Credentials are encrypted in transit and at rest. Roles decide who can run, edit and manage each workflow, every run is recorded step by step, and AI steps run on your own model key, under your provider's terms.
Not per agent, lead or deal. Free includes 200 runs a month. Builder starts at $18 a month for 2,500 runs and Pro at $120 for 10,000, and every plan has unlimited seats. A run counts once, however many steps it takes. Texts are billed by Twilio and AI steps by your model provider, at their own rates.
Start with tonight's leads.
Open the booking-link workflow, point it at the inbox your enquiries arrive in, and see the first text go out. Free to start, no credit card.
Free plan, no credit card · Credentials encrypted in transit and at rest · Security and trust